I am so excited to find this article on Snopes that I've been waiting all day to blog on it.
How anyone ever got it into their head that boycotting a single gas company at the pumps would make any difference whatsoever to any prices is completely beyond me. It won't.
So read up, folks, and quit forwarding that damned email! It didn't work 5 years ago (or 4 or 3 or 2, or last year), it's not going to work this year, and it won't work in the future.